Todd provides expert-level strategic development, bringing in tourism industry best practices from his long-standing career in the industry. With 22 years of direct destination management experience as the President & CEO of Tourism Saskatoon, Todd was recognized with the 2020 Lifetime Achievement Award by the Tourism Industry Association of Canada (TIAC).

Lynn is a Director at Globex Management, a hotel management and business solutions company based in Saskatoon. Lynn has over 30 years' experience in mid-level to senior roles in the tourism and hospitality industries, working in operational management, product development and marketing.

Trevor brings over 14 years of experience in developing marketing strategies to drive growth. He was the Director of Leisure Marketing at Tourism Saskatoon for five years and, prior to that, led the marketing behind the Shakespeare on the Saskatchewan Festival in Saskatoon.

Simone is the principal for Carlysle & Co. With over 30 years of experience in project management and marketing. For the last 20 years, she has specialized in rural community tourism in British Columbia and has worked with over 50 communities in her career.

With certifications in psychology, professional writing for marketing and public relations, and user experience (UX) design, Jess has a robust skillset that helps her support clients in crafting meaningful and seamless experiences. A social scientist, Jess understands the importance of strategy and planning, balancing these against authentic human connection.