The founder and principal consultant of Destinate Group, Lori has 17 years of experience in stakeholder engagement, executive management, marketing, and business development. Prior to her career in consulting, Lori was the Vice President of Business Development and Service Quality at Saskatoon Airport, Director of Business Development for Western Ag, and the Director of Communications at the Regina Airport.

Todd provides expert-level strategic development, bringing in tourism industry best practices from his long-standing career in the industry. With 22 years of direct destination management experience as the President & CEO of Tourism Saskatoon, Todd was recognized with the 2020 Lifetime Achievement Award by the Tourism Industry Association of Canada (TIAC).

Lynn is a Director at Globex Management, a hotel management and business solutions company based in Saskatoon. Lynn has over 30 years' experience in mid-level to senior roles in the tourism and hospitality industries, working in operational management, product development and marketing.

Merin Coutts is the principal of Merin Coutts Management Consulting and Business Solutions. Residing in Calgary, Merin’s mission is to propel teams to new levels; channelling their energy, ideas, and commitment into high-performing results-driven organizations. Merin's strength is turning possibility into reality.

Janette is the principal of JB Coaching & Consulting. Based in Saskatoon, Janette has nearly 20 years of experience in organizational effectiveness, empowered problem solving, leadership and continuous improvement. Utilizing human-centered practices, she helps people leverage their unique strengths and experiences to find their magic to work and lead in a way that is more authentic and effective.

With certifications in psychology, professional writing for marketing and public relations, and user experience (UX) design, Jess has a robust skillset that helps her support clients in crafting meaningful and seamless experiences. A social scientist, Jess understands the importance of strategy and planning, balancing these against authentic human connection.