Why Tourism Matters
SEPTEMBER 29, 2022 | BY: LORI SLY
We love Canadian tourism and want to share it with the world. Canada is a magnificent country full of striking beauty, authentic experiences, and friendly people.
Destinate Group started during the Covid-19 pandemic. (We are that passionate about it that we started a business about tourism when the industry was at it’s lowest!)
So, why does tourism matter?! We’re so glad you asked! There were over 22 million visitors in Canada in 2019 generating over $100 billion dollars and supporting 1 in 10 jobs. Visitor spending brings cash to our cities and communities, creating jobs, enhancing the local economy and improving the quality of life for Canadians. At the same time, travel and tourism heighten cultural awareness, help create a sense of place for a community and can provide shared experiences to connect friends and families across generations. After all, a community cannot be a great place to visit if it's not first a great place to live.
The Tourism industry needs support, now more than ever. At Destinate Group, we have a deep commitment to tourism and want to continue supporting the industry to help it survive and again thrive. With over 200+ years of experience among our group of consultants and over 17 million dollars in funding granted to our clients through provincial and federal grant programs in the past two years for destination development, we are working hard to create destinations and experiences that will thrive in the post-Covid environment.
How are you supporting Tourism in Canada?
The bustling small mountain city of Terrace, BC is a hidden gem in Canada that is making a name for itself. Our team was honored to be a part of this project to make tourism experiences in Terrace accessible to you. Visit Terrace embarked on a brand refresh in 2023 that sets a bold new path forward and builds on work in positioning itself as a premier tourism destination in northwestern BC.