Todd provides expert-level strategic development, bringing in tourism industry best practices from his long-standing career in the industry. With 22 years of direct destination management experience as the President & CEO of Tourism Saskatoon, Todd was recognized with the 2020 Lifetime Achievement Award by the Tourism Industry Association of Canada (TIAC).

Steve Nicol graduated from UBC with MBA and BA degrees and is registered as a Certified Management Consultant with the Canadian Association of Management Consultants. He has conducted more than 120 tourism consulting assignments covering destination development plans, strategic plans, marketing studies, economic studies, business plans and feasibility analyses since 1986.

Lynn is a Director at Globex Management, a hotel management and business solutions company based in Saskatoon. Lynn has over 30 years' experience in mid-level to senior roles in the tourism and hospitality industries, working in operational management, product development and marketing.

With certifications in psychology, professional writing for marketing and public relations, and user experience (UX) design, Jess has a robust skillset that helps her support clients in crafting meaningful and seamless experiences. A social scientist, Jess understands the importance of strategy and planning, balancing these against authentic human connection.