Destination Development
Destinate Group provides tourism strategy, tourism planning and tourism development activities. An integral component of tourism strategy is engaging and aligning with your partners—both locally and regionally.
Product Development and Innovation: We work with you and your operators to develop and innovate existing experience-based tourism packages and fully independent traveller (FIT) itineraries.
Part of product development is understanding how to best utilize the available inputs to produce impactful experiences. We will bring together key opportunities (resources and tourism facilities) to create tourism services to achieve valuable tourist experiences.
Product development requires a lot of upfront work in the discovery stage—understanding the market, available products, the brand of the destination, and the needs and wants of the partners. From there, we can begin to build products that include facilities, amenities, services, special events and activities. Products must provide unique, impactful experiences that align with the tourism brand. We then assist you in packaging, promoting and selling these experiences
Product Inventory and Analysis: We will develop a list of the products and/or tourism assets available in your area. From here, we will identify potential gaps and opportunities.
Destination and Tourism Strategic Plans: We take our tourism partners through the strategic planning process. This ensures that your strategic plan is a reflection of your current situation, provides a unique vision/mission/values statement, and develops strategic initiatives and tactics poised to reach your goals.
A la carte Tourism Strategy: Sometimes you need a specific strategy that doesn’t fit into our standard boxes. Our team is adaptable and flexible in customizing a program that meets your specific requirements.
Set up a complimentary meet and greet with our Team. There are no strings attached to this discussion. Chat with us on your challenges, projects and opportunities - and go from there.
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Stakeholder Engagement
“Tell me and I’ll forget, show me and I may remember, involve me and I’ll understand.” – Chinese Proverb
Tourism stakeholder engagement is a critical component in developing and maintaining the alignment of tourism stakeholders. Effectively run engagements facilitate the sharing of diverse perspectives, priorities, and challenges. It is only through the inclusion of multi-stakeholder collaborations that the visitor economy can align and position the destination to reach its highest potential.