Lori Sly

Principal Consultant

The founder and principal consultant of Destinate Group, Lori has 17 years of experience in stakeholder engagement, executive management, marketing, and business development. Lori values setting plans into action: she has helped her clients access over $20 million in grant funding to get strategies moving forward.

Lori has successfully led and delivered numerous consulting projects for tourism and travel clients, stemming back to 2012. From million-dollar multi-stakeholder grant programs to simple tactics for small businesses, Lori ensures that all projects are delivered on time, on budget, and with excellence.

Lori has an MBA and Bachelor of Commerce (Marketing) from Edwards School of Business. She is a certified Biosphere Tourism consultant, a global standard in sustainable tourism, and has received her Chartered Certified Marketing Management Professional (CMMP) designation. 

Prior to her career in consulting, Lori was the Vice President of Business Development and Service Quality at Saskatoon Airport, Director of Business Development for Western Ag, and the Director of Communications at the Regina Airport. 

Lori is an avid traveller, ideator, musician and proud mom. Lori and her family of five live in Grimsby, Ontario—except when she can sneak home to the lake house in Christopher Lake, Saskatchewan.